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Undercover

Undercover” was founded in 1991 by Jun Takahashi, who at that time still studied in school. He graduated from Bunka Academy of Fashion in Tokyo and was mentored by Rei Kawakubo. Takahashi's passion for punk music inspired him to develop the brand further and in 1993 he opened his first shop. This progress was soon solidified by his first runaway show. Unique style of Undercover became iconic for Harajuku street-wear. With its avant-garde approach, attention to details and strong focus on minimalism, Undercover confirms the statement “less is more.

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